Client
Workplace HCM
The Work
Positioning
Messaging
Design
Creative team
Kim Holdredge
Adam Englehart
Workplace HCM brings a human touch to outsourced payroll and HR solutions, with the care and attention of a trusted local partner. A strategic and visual brand audit clarified their positioning and led to the development of a high-impact leave-behind to help convert networks into clients.
The audit identified a need to better communicate Workplace’s relationship-first approach and unique value in a crowded market. Messaging emphasized people-first HR and payroll solutions that help businesses recruit, retain, and grow their teams.
The final collateral combined refined design elements and premium print production with tailored headlines and copy, ensuring Workplace connected authentically with key audiences like benefits brokers and small business owners.
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A collateral piece designed to reflect Workplace HCM’s thoughtful, people-first positioning with clarity and craft.
The work extended the brand visually and verbally through refined design, tactile print production, and messaging tailored to key audiences — helping Workplace connect with relevance, warmth, and credibility.
