Client
St. Christopher's Hospital for Children
The Work
Visual Identity
Art Direction
Design
Website
Creative team
Kim Holdredge
RJ Trumble
Alicia Cadrette
Website
Mile6
For its 150th anniversary, St. Christopher’s Hospital for Children wanted a campaign that honored its long-standing legacy while reinforcing its role as a trusted, care provider for families today.
A commemorative brand was created by extending the hospital’s existing identity into a flexible, celebratory system that felt authentic, recognizable, and emotionally resonant. This approach carried through to the anniversary website, which served as a central hub for the campaign. Designed as an evolving narrative space, it highlighted the hospital’s history, marked pivotal moments, and reinforced its ongoing commitment to pediatric care by connecting past milestones to present-day impact.
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An identity rooted in what already feels familiar.
At the core of St. Chris’ brand is the apple, an approachable, human symbol associated with care, growth, and learning. The anniversary identity built directly from this foundation, exploring a range of commemorative logo variations that allowed the mark to flex while remaining instantly recognizable.
From bold, celebratory lockups to more refined and minimal expressions, each version was designed to serve a specific context.
