Client
Hightop Development
The Work
Positioning
Brand Identity
Art Direction
Design
Creative team
Kim Holdredge
Jamie Squires
Haley Manchon
Eva Dinino
Hightop Development creates building solutions so people can live reflectively. The brand needed an identity that captured their wide-ranging expertise and visionary approach to shaping urban environments.
Through brand positioning, visual identity, and design, the work clarified Hightop’s purpose for prospective partners seeking better living through building. More than developers, Hightop acts as a long-term partner – overseeing acquisition, financing, construction, leasing, and property management. The resulting identity supports this holistic model while distinguishing the firm within a crowded development landscape.
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An abstract, architectural identity rooted in the process of building from the ground up.
Multiple geometric forms combine to create the letter H — a nod to the company’s name, their architectural inspiration, and the layered stages of each project. The tagline “Building better living” reinforces the firm’s people-first mission and long-term vision for community impact.
