Client
Iron Hill Brewery & Restaurant
The Work
Positioning
Messaging
Creative
Creative team
Kim Holdredge
Adam Englehart
Iron Hill Brewery & Restaurant expanded into Atlanta with a need to localize its brand while maintaining consistency across new markets.
Through positioning, campaign design, and custom photography, the creative work supported launches in Buckhead and Perimeter. Built on the idea of “Where Crafted Tastes Unite,” the campaign highlighted Iron Hill’s balance of bold beer and approachable food, introducing the brand to a new audience via OOH and digital advertising.
The campaign successfully built brand awareness and equity in the region, creating a visual and messaging system that continues to support Iron Hill’s Southeast expansion.
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A unified, visually driven campaign positioned Iron Hill’s food and beer for Atlanta’s market with warmth and approachability.
Custom photography anchored the work, complemented by clear messaging hierarchies and typographic systems. The market-specific rollout across paid and owned channels brought Iron Hill’s brand story to life for a new audience.
