Client
Warby Parker
The Work
Positioning
Messaging
Creative
Warby Parker expanded its offerings to include eye exams – a natural evolution for a brand already trusted for eyewear. The campaign introduced this service to brand-loyal customers by positioning Warby Parker as a one-stop shop for both frames and exams, blending eye care with the brand’s signature wit and clarity.
Developed for an audience already familiar with the brand’s try-on experience, the work leaned into insider nods to both eye tests and Warby’s existing try-on service. Messaging struck a balance between cleverness and clarity, presenting eye exams as a seamless evolution of the Warby Parker experience.
The campaign reinforced the brand’s role as a go-to for all things vision, increasing awareness of eye exams while staying true to Warby Parker’s established tone. Rollout spanned OOH, social, and digital.
