Client
Finn's Flutters
The Work
Positioning
Brand Identity
Art Direction
Design / Illustration
Role
Freelance / Independent
Finn's Flutters honors Finn Bondra by supporting women and families navigating pregnancy and postpartum complications. The organization needed an identity that could balance the emotional weight of its mission with a sense of comfort, hope, and approachability.
Working closely with the founders, the identity was shaped around the symbols, memories, and values that define Finn's legacy. The resulting brand balances compassion and optimism, creating a visual foundation that feels both deeply personal and welcoming.
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A visual identity built for Finn, from the symbols and memories that honor his story.
Butterflies and forget-me-nots anchor the brand, serving as meaningful symbols connected to Finn and the organization's mission. A blend of serif and script typography creates warmth and approachability, paired with a palette that feels serene yet playful.
A symmetrical gradient inspired by the shape of a butterfly introduces movement and balance. A custom pattern drawn from Finn's baby blanket adds a deeply personal layer, creating flexible brand elements for future use.
