At Target Building Construction, I had the opportunity to work on various print projects with creative direction from Brianna DiPietro. Working in-house for a long tenure allowed me to grasp the Target brand and design materials considering the tri-state area construction landscape, too.
co art direction / design // book / outdoor signage / posters
Leave Behind Book
This books intent is to provide Target's company background to potential clients. 'Leaving behind' the company's history, mission, team, services, and projects. The power of building relationships has helped this family business gain clients time and time again.
Safety Signage
I created new safety signage for one of Target's sites. I used Target's brand colors with an emphasis on orange to not only grab consumers' attention, but to make people aware of Target's commitment to safety. The hexagon design element is eye-catching and emulates Target's TBC cube shape in their logo.
Poster Series
The goal for this safety poster series displayed at Children's Hospital of Philadelphia (CHOP) was to remind Target employees about safety standards. As well as let clients know that both Target and CHOP are taking extreme caution when it comes to safety in the construction of healthcare spaces.
